KASSEL VENTURES PHILIPPINES, INC.
CORPORATE
PROFILE
On April 6, 1998, a group of professional managers from Dutch multinational Philips Electronics incorporated KASSEL Ventures Phils., Inc. Coming from complementary fields ranging from sales and marketing to human resources, finance, manufacturing and quality management, the team of 8 wanted to apply all the skills learned from Philips into their own company.
And so it was that the team’s expertise in OEM (original equipment manufacturing) was put to the fore. Alan L. Lee, former general manager of the Consumer Products (Appliance) Division of Philips Philippines (where he worked for 30 years), spearheaded the entire start up process that encompassed product sourcing and selection, quality assurance testing, importation, packaging and label design, marketing, logistics, product distribution, sales, trade relations and after sales servicing. Thus was born the KASSEL brand of home appliances.
OUR VISION:
We will strive to become a major player in the field of eco-friendly lighting & consumer durables as we actively help in the fight against global warming.
MISSION STATEMENT:
Provide commercial & residential customers with energy-efficient, environmentally friendly lighting products & consumer durables sourced from a select group of suppliers that adheres to international standards of quality.
Now on its 13th year of operations, KASSEL Ventures Phils., Inc. boasts of a nationwide network of close to 100 dealer outlets. The company supports its dealers with a one-year warranty on parts and labor and has some forty authorized service centers in key cities all over the country. Its appliance line-up includes cooking ranges imported from Turkey; home theater systems, video karaoke systems, microphones and washing machines, targeting the ABCD markets. KASSEL also introduced a low-end video karaoke player to take advantage of the Filipinos’ undying penchant for singing. Customer feedback has been encouraging and sales are expected to pick-up further.
From this initial thrust in appliance sales and distribution, the company embarked on other activities which made use of its existing nationwide network as well as its team’s exposure to electronics and electrical products. Street lighting projects with various electric cooperatives and private enterprises were completed in 2001, among which were those with the following entities:
Provide commercial & residential customers with energy-efficient, environmentally friendly lighting products & consumer durables sourced from a select group of suppliers that adheres to international standards of quality.
Now on its 13th year of operations, KASSEL Ventures Phils., Inc. boasts of a nationwide network of close to 100 dealer outlets. The company supports its dealers with a one-year warranty on parts and labor and has some forty authorized service centers in key cities all over the country. Its appliance line-up includes cooking ranges imported from Turkey; home theater systems, video karaoke systems, microphones and washing machines, targeting the ABCD markets. KASSEL also introduced a low-end video karaoke player to take advantage of the Filipinos’ undying penchant for singing. Customer feedback has been encouraging and sales are expected to pick-up further.
From this initial thrust in appliance sales and distribution, the company embarked on other activities which made use of its existing nationwide network as well as its team’s exposure to electronics and electrical products. Street lighting projects with various electric cooperatives and private enterprises were completed in 2001, among which were those with the following entities:
- Manila Jockey Club
- Pasay City Public Market
- Batanes Electric Cooperative
- Siargao Electric Cooperative
- Bicol Electric CooperativeLoyola Grand Villas
The company also markets Kassel ProVet, an enzyme based disinfectant, deodorizer and sanitizer. This green product can be used for garbage dumpsites, meat processing plants, hog farms, poultry farms, plantations, composting facilities, wet markets and public toilets.
In line with the global clamor to advocate more eco-friendly pursuits, KASSEL is actively marketing LED (Light Emitting Diode) –based lighting products and systems for streets and roadways as well as for other commercial and industrial applications under its BrightLux brand. BrightLux LED is touted to be the lighting product of the future. Compared with a compact fluorescent lamp which has a maximum of 16,000 burning hours, LEDs make 50,000 burning hours.
KASSEL’s completed projects using BrightLux LED products are with the following regular customers:
1. Casino Filipino (PAGCOR)
2. Iglesia ni Cristo
3. San Juan City Hall
4. Thunderbird Hotel & Casino
5. Manila Peninsula Hotel
6. Manila Pavilion Hotel
7. Manila Bulletin
8. Casa Blanca Casino
9. Marco Polo Hotel Davao
10. Hotel Del Rio Ilo-Ilo
11. Parque España Condotel
12. La Salle Zobel
13. Sonya’s Garden
14. RLC Electrical Services Inc.
15. DentExpo Corp.
16. Flying V
17. JELP Realty
18. Agility Solutions
19. Province of Zamboanga Sur
20. Handle Bar
21. Mizuno
22. Sykes
23. Rustan’s
24. Congo Grill
25. Gerry’s Grill
26. Mandaluyong City Hall
27. Northland Gas Corp.
28. VL & Sons 105 Dept. Store
29. Subic Dry Dock
30. Victor R. Potenciano Medical Center
31. Ateneo HS Chapel
32. Metropolis Construction
33. Ragojos Heritage Construction Corporation
34. Alta Resources, Inc
35. Valuetech & Technology
36. Serve Best
37. Lumsense Inc.
38. Alta Resources
39. Fossil Fuel
40. Sankou Seiki Co.
41. VL & Sons Farm
42. Sn Smn Meat Products Corp.
43. House Gas Corp.
44. De la Salle Medical Center
45. Nortech Trading
46. Mt. Malarayat & Country Club
47. J. E. Manalo Construction
48. Pagsanjan Rapids Hotel
49. Maxitech Mfg., Inc
50. Torii Int’l Trading
51. Sta. Clara International
52. PRIB Senate of the Phils.
53. 105 Eye Clinic
54. V.L. 7 Sons Farm
55. Mun. of San Fernando,Cam. Sur
56. Cha Time
57. Philippine Christian School
58. Bambang Petron Gas Station
59. Isabele Suites
60. Hotel H2O
61. The Alexandra
62. Xavier residences
Projects in the pipeline are:
1. Marriott Hotel
2. Manila Jockey Club
3. UST School & Hospital
4. Hotel Intercontinental Manila
5. Ortigas & Company (Greenhills & Tiendesitas)
6. Music Museum
7. Telus of Canada
8. Shangri-La Mall
9. De los Santos Hospital
10. Rockwell
11. Enderun Culinary School
12. Cavinti, Laguna
13. Rizal Province
14. Shakey’s 18
15. Province of Pampanga
16. Province of Laguna
17. Movenpick Hotel
18. Goldilocks
19. Market-Market
20. Western Hotel
21. Crown Plaza
22. Linden Suites
23. Heritage Hotel Manila
24. Smart
25. PLDT
26. Globe
27. Wilcon Depot
28. Sulpicio Lines
29. Mint College
30. Xavier School
31. SMDC
32. Ayala Land
33. DMCI
34. Trese Martirez City
35. Dasmarinas City
36. La Salle Greenhills
37. Country Bank
38. Southville college
39. Microsourcing
40. Kintetsu
41. Manila Hotel
42. Magellan Solutions
43. St. Peter chapels
44. Sta Elena Subdivision
45. Playa Tropical Hotel
46. Marsia Hotel
47. Anthem Solutions
48. Bora Budget Mart
49. BPMJ Ent.
50. Sanofi Pasteur
51. Midas Hotel & Casino
52. La Immaculada Conception School
53. Mead Johnson Nutrition
1. Casino Filipino (PAGCOR)
2. Iglesia ni Cristo
3. San Juan City Hall
4. Thunderbird Hotel & Casino
5. Manila Peninsula Hotel
6. Manila Pavilion Hotel
7. Manila Bulletin
8. Casa Blanca Casino
9. Marco Polo Hotel Davao
10. Hotel Del Rio Ilo-Ilo
11. Parque España Condotel
12. La Salle Zobel
13. Sonya’s Garden
14. RLC Electrical Services Inc.
15. DentExpo Corp.
16. Flying V
17. JELP Realty
18. Agility Solutions
19. Province of Zamboanga Sur
20. Handle Bar
21. Mizuno
22. Sykes
23. Rustan’s
24. Congo Grill
25. Gerry’s Grill
26. Mandaluyong City Hall
27. Northland Gas Corp.
28. VL & Sons 105 Dept. Store
29. Subic Dry Dock
30. Victor R. Potenciano Medical Center
31. Ateneo HS Chapel
32. Metropolis Construction
33. Ragojos Heritage Construction Corporation
34. Alta Resources, Inc
35. Valuetech & Technology
36. Serve Best
37. Lumsense Inc.
38. Alta Resources
39. Fossil Fuel
40. Sankou Seiki Co.
41. VL & Sons Farm
42. Sn Smn Meat Products Corp.
43. House Gas Corp.
44. De la Salle Medical Center
45. Nortech Trading
46. Mt. Malarayat & Country Club
47. J. E. Manalo Construction
48. Pagsanjan Rapids Hotel
49. Maxitech Mfg., Inc
50. Torii Int’l Trading
51. Sta. Clara International
52. PRIB Senate of the Phils.
53. 105 Eye Clinic
54. V.L. 7 Sons Farm
55. Mun. of San Fernando,Cam. Sur
56. Cha Time
57. Philippine Christian School
58. Bambang Petron Gas Station
59. Isabele Suites
60. Hotel H2O
61. The Alexandra
62. Xavier residences
Projects in the pipeline are:
1. Marriott Hotel
2. Manila Jockey Club
3. UST School & Hospital
4. Hotel Intercontinental Manila
5. Ortigas & Company (Greenhills & Tiendesitas)
6. Music Museum
7. Telus of Canada
8. Shangri-La Mall
9. De los Santos Hospital
10. Rockwell
11. Enderun Culinary School
12. Cavinti, Laguna
13. Rizal Province
14. Shakey’s 18
15. Province of Pampanga
16. Province of Laguna
17. Movenpick Hotel
18. Goldilocks
19. Market-Market
20. Western Hotel
21. Crown Plaza
22. Linden Suites
23. Heritage Hotel Manila
24. Smart
25. PLDT
26. Globe
27. Wilcon Depot
28. Sulpicio Lines
29. Mint College
30. Xavier School
31. SMDC
32. Ayala Land
33. DMCI
34. Trese Martirez City
35. Dasmarinas City
36. La Salle Greenhills
37. Country Bank
38. Southville college
39. Microsourcing
40. Kintetsu
41. Manila Hotel
42. Magellan Solutions
43. St. Peter chapels
44. Sta Elena Subdivision
45. Playa Tropical Hotel
46. Marsia Hotel
47. Anthem Solutions
48. Bora Budget Mart
49. BPMJ Ent.
50. Sanofi Pasteur
51. Midas Hotel & Casino
52. La Immaculada Conception School
53. Mead Johnson Nutrition
With the BrightLux LED projects, KASSEL Ventures Phils., Inc. is expected to have a turnover growth of 75% per year for the next 5 years.
Having had the training from a global company has made the company’s management and staff aware of the value of quality products and services. Moreover, the focus on business success by building and maintaining genuine relationships with customers that have oftentimes resulted in true friendships has been proven to be effective. The company realizes that a satisfied customer, is key to business success. Therefore extra effort is given to ensure that each customer’s problem or concern has the personal attention of a key officer of the company. KASSEL therefore ensures that the customer’s interest is always protected.
Hand in hand with its customers, KASSEL Ventures will strive to be a major Philippine player in eco-friendly lighting and consumer durables, and an active supporter of the movement against Global Warming.